Jammu, March: The PHD Chamber of Commerce & Industry Jammu Region and Hotel & Restaurant Association,Katra organised a felicitation function for Parvez Ahmed Chairman & CEO, J&K Bank and Anil Khaitan National President PHD Chamber of Commerce and Industry in Katra today. The function was also attended by the members of PHD Chamber of Commerce and Industry, Hotel & Restaurant Association Katra and prominent citizens of Katra .
Speaking on the occasion Chairman JK Bank lauded the role of PHD Chamber of Commerce and Industry headed by Anil Khaitan in playing a pivotal role in creating opportunities for promotion of trade, industry and services in J&K. by conceptualizing and organising the recent Ambassador’s Meet inviting ambassadors from over 140 countries with the theme of Jammu & Kashmir. This novel concept and the grand scale at which it was done he added is definitely a step towards changing the perception of the state to create opportunities for promotion of tourism, handicrafts & horticulture of the state.
Describing the transformation in the tourism infrastructure in katra area with the exponential growth in number of pilgrims visiting the holy shrine as remarkable he urged upon the various stakeholders to promote the tourism circuit of Patnitop, Snansar, Bhaderwah to the Pilgrims to create a fillip to the employment generation to the people of the state. He also said that the tourism traffic to the shrine was bound to increase due to declaration of the Vaishno Devi Shrine as iconic place by the Government of India due to its heritage, religious and cultural significance.
The Bank he said has initiated a strategic shift in the focus of the bank for expansion of banking services for socio economic development of the state to empower every individual and every business in the state of J&K by providing the growth capital to the entrepreneurs Understanding fully well that the Bank cannot prosper in isolation we are voluntarily engaging ourselves with the various stakeholders to carve the trajectory of growth in the state.
Deliberating on the importance of tourism in having the highest potential of job creation for the youth of the state Chairman JK Bank said that the Bank is always on the forefront to finance the tourism and allied industries in a hassle free manner.